Social Media Marketing Agency
Web Design
Responsive Design: The cornerstone of good website design.
Mobile optimization has been the expected standard for several years now. Every site should already be optimized for users on mobile devices– who SimilarWeb reports now comprise more than half of all traffic to your site.
Not only do you want to make your site mobile-friendly so that you can engage users on mobile devices, but Google itself looks at how well your site displays on mobile devices. They have also been discussing a mobile-first algorithm, which SEO experts believe will be out this year.
This algorithm would rank sites first for their value for mobile users, instead of defaulting to rank sites based on their usefulness for desktop users. Sites not ready for mobile could potentially drop in the rankings.
Responsive design will likely be the easiest and most effective means of ensuring that your site is prepared for mobile users. Responsive design allows your page to automatically adapt to any size screen, making it easily usable for all customers.
Make your call-to-action obvious and relevant
Goat Media Solutions
When customers arrive on your site, they should know immediately what to do. They should not wonder about the purpose of a particular page or how it adds value for them. You accomplish this by paying attention to two key details:
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Detail 1. Make sure the customer knows exactly what you want them to do next. Although it can sound like a good idea to offer customers several choices in the hopes that they will pick at least one, more than one choice actually reduces engagement.
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Customers want a clear path. Hick’s Law tells us that the amount of time it takes for someone to make a decision is proportionate to the number of choices they have. Do not overwhelm your customers.
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Detail 2. Write a call-to-action that clearly relates to the pain points you are trying to address. You should have a strong understanding of your buyer’s journey and know exactly what customers want to see when they arrive on your website.
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Since you know what the customer needs, you then need to tailor your call-to-action to this pain point. Let people know why they should click or otherwise engage with your call-to-action.